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The Best of Selling Outdoors is a compilation of the best articles which appeared in the MFFM newsletter Selling Outdoors from 1991 to 1997. Includes six entirely new articles. Sixty-eight pages. Great reading for market veterans and newbies alike.

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Tom Roberts
3645 Snakeroot Road
Pittsfield ME 04967

Table of Contents

* New articles.

Dealing with Customers
The Pound Weight of the Real        4
Customers From Hell                 5
Why Leaving Attracts Customers      7
Customer Comments                   8
Food for Thought about Customers   10
Customer Satisfaction              11
The Shơ of Market                  11
     
Signs and Price Tags
Signs: Legibility & Use            14
Simple Signs                       15
Fairfield's Important Signs       *16
     
Scales
Hanson Scales                      18
Computer Scales                    19
Creating customer bonds           *20
     
Tips for Selling Produce
Selling By Variety                 22
Bagged or Bulk                     23
Hints for Selling Produce          24
Pricing Your Produce               26
Egg Cartons & Egg Sizes            26
Who Sez Eggs is Eggs?              27
Blackboards or price tags?        *28

Setting up at Market
Setting Up At Market               30
Canopies Anyone?                   32
Lindsey Boxes                      32
Writing on Wet Plastic Bags        33
To Tent or Not To Tent             34
To Peddle Or Not To Peddle         35
Getting Started at Market          36
U or I? The shape of your market  *39


Starting a Farmers' Market
Starting A Farmers' Market         40
Basic Insurance Facts              44
Filling Market Voids               45
Orono's Emergency Buy Rule         46
Food Stamps & Farmers' Markets     47
Who's Successful and Why           48
Farmers' Mkts: Community Resources 49
Thoughts on buying in for resale  *50

The Maine Farmers' Market Law
The Maine Farmers' Market Law      54
Other Definitions                  54
Peddlers & the Farmers' Market Law 55

Market Reports
Cornish Report                     56
Portsmouth Market                  56
Springvale Report                  56
Ellsworth Market Grows             57
Bridgeton Market Report            58
Brewer's Difficult Summer          58
Problems in the Markets            61
Getting Jump Started               63
What Makes a Successful Market?    64
What markets say to shoppers      *65

Miscellaneous Articles
Market Websites                    66
Useful Addresses                   66
What are Farmers' Markets?         68